Media Literacy
What is Media Literacy?
Advertising Campaign Project
ADVERTISING WORK
Tricks of the Trade Logos one, two, three Reality Poster? Advertising Quiz Advertising Campaign + New ADVERTISING ACTIVITIES Ad Detective What's in an Ad? Co-Co's Adversmarts Hot or Snot? Food Ad Tricks! Food Advertising Handout Packaging Tricks! Food Ad Tricks! Video Buy Me That! Tricks Video Influence Links SLOMming The Cost of Cool The Target is You Don't Buy It! |
Tricks of the Trade
HEART STRINGS
E*Trade Baby Tim Hortens & Crosby McDonalds Band-Aid PetSmart REPETITION Budweiser Wassup? Jordan Vs. Bird Geico STAR POWER Pepsi Timberlake Mountain Dew Steven Seagal Mountain Dew Chuck Norris Nike & Tiger Woods Best Buy & Ozzy & Bieber IDEAL Axe Chocolate Rogaine Cadillac BANDWAGON Super Mario Bros 3 Verizon Network Korean Air Clark Shoes SCALE Nissan Qashqai Mac-N-Cheese YOU'RE A WINNER! Trix Kraft |
IMAGE
Indigo (class note) Atari 1980 Snickers (Betty White) First Wii Commercial Smoking Commercial Huggies NAME CALLING Obama Same Pepsi Vs. Coke Mac Mac2 Mac3 Rogers Wireless FACTS & FIGURES Crest White Strips Truth Magical Amount Ford F-150 HUMOUR/FUN/EXCITE Evian Roller Babies (fun) Geico Caveman (humour) Starburst Berries & Cream (h) Citibank Identity Theft (h) Coke GTA (excitement) Trunk Monkey 1 and 2 (h) MOOD Gap Commercial G.I. Joe Movie Trailer Ice Age 3 Trailer The Ring Trailer SELECTIVITY Junk Food Ads Cocoa Puffs Flintstones Smoking |
Media's Increasing Influence
Constructing Reality
Violence/Language & Media
That's My Song
Perpetuates Stereotypes
Body Image
Social Media Obsession
Music Lyrics
Anatomy of Cool & Trends
Unhealthy Influences
Misguided Heroes
Censorship & the Media
KIDS REACT TO CHEERIOS COMMERCIAL
Violence/Language & Media
That's My Song
Perpetuates Stereotypes
Body Image
Social Media Obsession
Music Lyrics
Anatomy of Cool & Trends
Unhealthy Influences
Misguided Heroes
Censorship & the Media
KIDS REACT TO CHEERIOS COMMERCIAL
Ad Campaign Websites (finally all are done)
Water Pop
Talking Collar 142
EYI 6D TV 147
Z-Time 145
Clothes That Change
Chewy Talky Gum 152
Time Pod
Advertising Campaign: (Outline + Rubric) (Ad Techniques)
Movie Violence Questions
Talledega Nights
http://www.youtube.com/watch?v=MfzMmWCzvEI&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Pacifier Opening
http://www.youtube.com/watch?v=GoubQ7Hbuvk&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Pacifier Ninja
http://www.youtube.com/watch?v=dlUR3YjNYDQ&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Die Hard
http://www.youtube.com/watch?v=jKO9XY3NXCA&safety_mode=true&persist_safety_mode=1&safe=active
Ace Ventura
http://www.youtube.com/watch?v=JwADL_f4DWA&safety_mode=true&persist_safety_mode=1&safe=active
Water Pop
Talking Collar 142
EYI 6D TV 147
Z-Time 145
Clothes That Change
Chewy Talky Gum 152
Time Pod
Advertising Campaign: (Outline + Rubric) (Ad Techniques)
Movie Violence Questions
Talledega Nights
http://www.youtube.com/watch?v=MfzMmWCzvEI&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Pacifier Opening
http://www.youtube.com/watch?v=GoubQ7Hbuvk&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Pacifier Ninja
http://www.youtube.com/watch?v=dlUR3YjNYDQ&feature=related&safety_mode=true&persist_safety_mode=1&safe=active
Die Hard
http://www.youtube.com/watch?v=jKO9XY3NXCA&safety_mode=true&persist_safety_mode=1&safe=active
Ace Ventura
http://www.youtube.com/watch?v=JwADL_f4DWA&safety_mode=true&persist_safety_mode=1&safe=active